Quantum Insight was to help Saturn assess which of the two actors was to be more liked by the audience and watched by them with more enjoyment. Saturn needed clear arguments to make the most beneficial choice and hire the best candidate. There were only 20 hours left before making the final decision.
Just afew steps to start your research
Choose the type of research that serves your purpose.
Use our respondents to start your research. Choose demographics, sex and amount or use your own panel.
You can add additional survey questions or use the ones suggested by us.
Respondents watch your video content
During that time we record them and analyze
their emotions on the basis of microexpresions.
We analyze the data to deliver the best answers
and help you make right business decisions.
A detailed report written by our analysis specialist.
What you get:
- Actual answers to make your business decions about your content.
- Insights from professionals about different aspects of your content
- Suggestions about what can be improved
- Non-declaractive data that predicts behaviour of your customers.
What you don't get:
- Meaningless data sheets.
- Tone of buzzwords.
Access to our analytics tools, thanks to which you can analyze gathered data from different angles.
Infographics and other materials for your presentation, video of recorded viewers' emotions, CSV file with analytics.
How other companies use Quantum Insight?
Watchout Productions needed our platform to prove whether viewers would find their trailer interesting and engaging, assess the level of viewers’ emotional reactions, identify the scenes with the lower than average level of involvement, find out how people reacted to jokes in the trailer and whether the moment of branding triggered audience’s positive response.
Wakacje.pl needed help to decide how should they allocate financial resources devoted to the broadcast of each of 5 campaign ads. They needed a research and a tool that would turn the results into valuable feedback. This is how Quantum Insight entered the scene.